Austin – Small Business SEO | Search Engine Optimization

Most websites try so hard to get a higher ranking in search engines. For websites, search engines are considered to be the primary source of traffic. The more traffic could sometimes mean having more sales. Although there is no guarantee that the more visitors you get, the higher is your sales, Search Engine Optimization is still one of the most used strategies in Internet Marketing. Everyone wants their website to be noticed. Whatever your website is, you want it to be ranked higher than competition.

Search Engine Optimization is the process of maximizing the volume of website visitors from search engines using a natural or unpaid search results. SEO targets different kinds of search such as image search, local search , video search, and industry-specific vertical search engines. With this, a website manager must consider that a website is using the correct tags, sensible contents with appropriate keywords, as  well as images and flash-based animation since it can help optimizing a site.

There is no concrete or universal strategies in getting higher or even improving search engine rankings. However, as a website manager, you might want to try out some basic tips to optimize your site.

  1. HTML Title Tags. Use keywords and phrases in your HTML title tag. Search engines gives the most importance in title tags than any other element on the page.
  2. Meta Tags. A sharp descriptive meta tag provides good value. It can make your website more attractive to visitors.
  3. Keywords in URLs. Using keywords in your URL is important since they are valued by search engines.
  4. No Duplicate Articles. Never try to post articles in multiple URLs since it can affect your position on SERPs
  5. 301 Redirect. Always provide a 301 redirect whenever you try to change URLs.
  6. URL Shorteners. Use a bit.ly or URL shorteners to make sure that you get proper credits for the link.
  7. Google AdWords Keywords. Use the tool to identify the best keywords for your site.

Search Engine Optimization can generate revenues. But due to the ever-changing nature of search engines, one cannot be assured of consistent referrals. Thus, to assure that your site maintains a higher page rank, hiring an SEO should be considered.

Austin Search Engine Optimization has a team of knowledgeable and passionate people that can offer solutions based on your existing website’s performance. Every action and recommendation are carefully studied to ensure that it meets, and sometimes exceeds the clients expectations and goals.