Google Finally Declares the Official Update of Penguin 4.0

Google has finally confirmed the release of the latest Penguin-related ranking changes. When it comes to various algorithm fluctuations or major updates like Penguin or Panda, Google is pretty steady. We have already seen some important changes to SERP layouts and a number of tweaks such as mobile-friendly update (Accelerated Mobile Pages or AMP) and RankBrain obviously. Now, it declares the installation of Penguin algorithm update in all languages, which majority of us in the search community call it as “Penguin 4.0”.

In his Whiteboard Friday, Rand (of fame) talks of the past, present and future of Penguin. Extending his analysis on the roll out so far, Rand discusses about the major changes in the operation of Penguin. If you have got SEO (search engine optimization) related strategies, SEO Company in Los Angeles must know how Penguin can affect you.

Penguin has undergone an inconstant series of adjustment that is Penguin 2.0 and 3.0, and a number of minor updates, what we name as “refreshes”. But the updates made in Penguin, was not steady, unlike the other Google search algorithms. It was exposed to episodic data refreshers, which could update your current link profile as per Google’s interpretation.  The previous update was done in 2014- Penguin 3.0 which affected less than 1% of US/UK searches. But this deciphered to billion objections.

Penguin 4.0 looks to brings number of changes as per the Google’s Blog post. Take for example, you artificially acquire or built some bad links, then you have to wait months for the next refresh to see the result. This theory will anyway help know how SEOs try to cheat and manipulate the system and SERP results. Likewise, SEO companies working out of penguin house are removing links which has personalized them and have to stay for months to see Google’s reactions to the backlinks for concerte URLs or subdomains.

penguin 4.0

Penguin’s “real-time”, in general, will help you recover from penalty faster. The latest update helps you to perform various experiments with a deduced cost of error provided that you are capable and careful.

Well, experts are asked to share their opinions of whether this upgraded version will direct to a new way to grey-hat optimization.

The Penguin is quite dangerous because you shall be never informed about your website being personalized. You can only know by the indirect signals like declined positions of certain keywords or a fall in organic traffic. Since the latest algorithm enables you to see the results faster, it has sides of both advantages and disadvantages. The recovery process gets faster along with the personalization process.  Hence, it is important for the SEO companies to know measures to protect their website-

Continual check the positions in SERPs– Set a regular email notification or alerts to stay updated with your current position. These notifications will help you know if there is any change in the position.

  1. Have a clean and healthy Backlink profile– Regularly clean and check the lost and new backlinks.
  2. Perform different audit for the different language version of your website, in other words have separate audits for each of the different language version.