Barriers to Social Media Adoption

Top Reasons Companies Avoid The Social Media Game:
Don’t Know Enough about it (37%)
Difficult to Measure (37%)
No Budget (26%)
No Resources/Time (25%)
Not Proven or Tested (19%)
Legal Constraints / Corporate Policy (15%)
Social Media is not good use of employee time (7%)

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
– Seth Godin, Seth’s Blog

Social networks are where consumers feel comfortable expressing their feelings—good or bad—about companies, products and services. Marketers, retailers and social networks have an opportunity to tap into this stream of information-sharing.
– Debra Aho Williamson, eMarketer

Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.
− Avinash Kaushik, Google

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Latest Social Media Usage Statistics:

• 41% of the US Internet user population visited a social network in 2008
• 44% of Internet users will visit a social network monthly in 2009
• Nearly 6 out of 10 Americans who use social media interact with companies on social media sites
• 85% of social media users thought companies should interact with their consumers through social
media

The Social Media landscape is a huge opportunity for your Brand or Product to get noticed – don’t let this window of time pass by!

Simplify your marketing. Increase your ROI. Become a Social Media Rockstar.

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