Barriers to Social Media Adoption
Top Reasons Companies Avoid The Social Media Game:
Donâ€™t Know Enough about it (37%)
Difficult to Measure (37%)
No Budget (26%)
No Resources/Time (25%)
Not Proven or Tested (19%)
Legal Constraints / Corporate Policy (15%)
Social Media is not good use of employee time (7%)
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
â€“ Seth Godin, Sethâ€™s Blog
Social networks are where consumers feel comfortable expressing their feelingsâ€”good or badâ€”about companies, products and services. Marketers, retailers and social networks have an opportunity to tap into this stream of information-sharing.
â€“ Debra Aho Williamson, eMarketer
Social media is like teen sex. Everybody wants to do it. Nobody knows how. When itâ€™s finally done there is surprise itâ€™s not better.
âˆ’ Avinash Kaushik, Google
Latest Social Media Usage Statistics:
â€¢ 41% of the US Internet user population visited a social network in 2008
â€¢ 44% of Internet users will visit a social network monthly in 2009
â€¢ Nearly 6 out of 10 Americans who use social media interact with companies on social media sites
â€¢ 85% of social media users thought companies should interact with their consumers through social
The Social Media landscape is a huge opportunity for your Brand or Product to get noticed – don’t let this window of time pass by!
Simplify your marketing. Increase your ROI. Become a Social Media Rockstar.
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