Behind the Scenes

Why Getting Things Done and K.I.S.S are Very Important! [GTD+KISS=SUCCESS]

Getting Things Done (commonly abbreviated as GTD) is a method created by David Allen, and described in a book of the same name. Both “Getting Things Done” and “GTD” are USPTO registered trademarks of the David Allen Company (numbers 2431583 and 3591195).[1]

GTD rests on the principle that a person needs to move tasks out of the mind by recording them externally. That way, the mind is freed from the job of remembering everything that needs to be done, and can concentrate on actually performing those tasks.

In 2005, Wired called GTD “A new cult for the info age”,[9] describing the enthusiasm for this methodology among information technology and knowledge workers as a kind of cult following. Allen’s ideas have also been popularized through the Internet, especially via blogs such as Lifehacker,[10] 43 Folders,[11] and The Simple Dollar.[12]

KISS is an acronym for the design principle “keep it simple and stupid”, most commonly read as the backronym “keep it simple, stupid!”,[1] or sometimes “keep it short and simple”.[2] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.

The acronym was first coined by Kelly Johnson, lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 Blackbird spy planes, among many others).

While popular usage translates is as ‘Keep it simple, stupid’, Johnson translated it as ‘Keep it simple and stupid’, and this reading is still used by many authors.[3] There was no implicit meaning that an engineer was stupid; just the opposite.

The principle is best exemplified by the story of Johnson handing a team of design engineers a handful of tools, with the challenge that the jet aircraft they were designing must be repairable by an average mechanic in the field under combat conditions with only these tools. Hence, the ‘stupid’ refers to the relationship between the way things break and the sophistication available to fix them.

Some propose that it follow its own advice by dropping the redundant letter and be just KIS, “keep it simple”.

In my Life KISS and GTD have been very important values and beliefs – we too at Simple Performance Marketing believe the same! [GTD+KISS=SUCCESS]