PPC

Los Angeles Search Engine Marketing Agency – Award Winning

Local Marketing sign with clouds and sky background

In competitive world of Internet marketing, all online businesses aim to get noticed and be on top. This is only possible if you ensure that your site shows on top whenever people search for goods and services.

Online businesses are similar to offline businesses. The 4Ps of marketing plays a vital part in order for your goods and services, and ideas to get noticed. With all those websites trying to sell anything through the internet, getting your business noticed is like finding a needle in a haystack. Differentiation and correct marketing strategies are the key.

It is through Search Engine Marketing that websites are promoted. It is by improving their SERP visibility. Search Engine Marketing also known as Pay-Per-Click or PPC is a form of internet marketing that uses SEO and advertising.

Natural vs. Paid Keyword Search Engine Marketing

  • Natural. Public Relations is an example of natural SEM. Search Engine Optimization is good example of PR which makes it  natural SEM.
  • Paid  Search. Is just plain advertising such as paid  placement, contextual advertising and paid inclusion.

With thousands of sites wanting to compete just to get noticed, how well are you assured that your website is performing well? Are you contented of being in the position you are in right now? Do you need more traffic on your site?

Bear in mind that bad marketing is expensive while a good one is a cheap investment. Los Angeles Search Engine Marketing assures you that even with stiff competition and ever-changing environment of internet marketing, we can still provide solutions and value-added services exclusively for your business.

In Simple Performance Marketing, we offer you customized PPC solutions, premium consulting and training, and so much more! Natural and Paid Keyword SEM are being used to maximize results. With our proven expertise in PPC, excellent and customized solutions for every client are assured depending on their preferences.

Hi, I’m Jeremy Hermanns – Online Marketing Expert

Hi, I’m Jeremy Hermanns, and I’m a search engine marketing (SEM) expert. I’ve been working in search engine marketing for over ten years, beginning with my career as an affiliate marketer back in college.

After graduating, I was an analyst for Overture, the company that actually developed and patented Pay-Per-Click advertising, which is the most popular form of online advertising today. Overture licensed out the PPC patent to all the big players, including Google and Microsoft, and was eventually bought out by Yahoo.

I went on to work as an SEM expert at LegalZoom, and helped them grow into the popular service they’ve become today. These days I’m the VP of Marketing at Onestop, a marketing and design solution for over 40 major eCommerce companies.

As an SEM expert, I can tell you that Google AdWords is the premier source for advertising on the web. AdWords is the system through which Google sells advertisements based on keywords that people type in their search engine. In this course, we’ll be breaking down the process and tools you need to create a campaign,  AdWords campaign management, and promote your business by Adwords optimization. I’ll walk you through setting up an account, building your first campaign and understanding the hierarchy of AdWords so that you can really start gaining traffic.

Let’s begin with AdWords campaign management and AdWords optimization!

Austin Local Search Engine Marketing – Award Winning

Marketing is an important factor in selling a goods and services. Most businesses nowadays give much attention on how to market their products and services to the consumers. Online marketing is one way for bto compete with your competitions.

Internet Marketing has many forms and that include Search Engine Marketing or SEM.  Search Engine Marketing is done to increase website’s visibility in SERPs using search engine optimization and paid advertising. The increase of a website’s visibility can only happen if there is an increase in traffic or the number of people visiting the website. That is why every internet marketer wants to make sure that their website is appropriately optimized to increase visitors for better position in SERPs.

Pay-Per-Click or PPC is another term used for Search Engine Marketing. It is considered to be highest ROI form among online marketing. For that alone, many are interested in maximizing their SEM to earn revenues using natural or paid keywords to optimize their websites.

One can identify Search Engine Marketing from other forms of marketing by two unique features:

  • Non-intrusive. Unlike other forms of advertising (offline or online), SEM or PPC has a nun-intrusive characteristic. That is, it does not interrupt consumer behavior.
  • The visits in your sites from search engines and directories are voluntary. It only mean that they prefer browsing your site than that of the competitors.

The question now is, with so many competition wanting to be noticed, are you ready to compete just to have a spot on top? Do you think that your existing Search Engine Marketing strategies can help you defend that spot later on?

With our proven SEM expertise, Austin Search Engine Marketing assures you that our team can offer you solutions that will improve you marketing ROI.

SIMPLE PERFORMANCE MARKETING offers a customized and structured PPC solutions, Landing Page Design and Development Services, as well as premium consulting and training for every client. Whatever your SEM issues and needs are, Simple Performance Marketing can offer you the best solutions and higher results than any other full-service search marketing and optimization services.

Search Marketing Buyer Lifecycle

Find Customers at All Stages of the research/buying lifecycle!
*For Coffee Lovers

  • Discover
    • “coffee machine” | General/Category top level term, may be mix of early stages and late stages
  • Research
    • “coffee machine review” or ” compare coffee machines” | Consumer not quite ready to buy -might be influenced by marketing messages that concern benefits of a particular unit/type
  • Compare
    • “cheap coffee machines” | Consumer is much closer to the purchase stage but price sensitive
    • “best coffee machine” “top rated coffee machines”| Consumer is not ‘ready’ to buy (yet!) but is easily influences by marketing messages concerning benefits of a particular type/unit/feature
  • Purchase
    • “Pasquini Livietta” | Consumer had a Brand and Model in mind and is ready to purchase due to the specific model numberand Brand preference indicated in the query.

I hope that helps explain the Search Marketing Consumer Buyer Lifecycle.

P.s.: Yes I am a coffee addict and hobbyist | My Pasquini Livietta Brew Rig is Below 😉