All customers were not created equal.
So many businesses focus too much time on acquiring customers of value who make a single purchase and are never to be seen again.
Focusing on this type of acquisition strategy is not only time-consuming and exhausting, but it also stunts your business, limiting its growth.
Growth marketing is all about cutting through the noise and focusing on winning clients that best match your customer profile. These are clients who believe in your product/service and who are likely to re-use you again and tell their friends and family about how awesome you really are!
Growth marketing helps your business do the following things:
- Reduce customer churn rate
- Increase customer lifetime value
- Reduce customer acquisition cost
- Grow your business much faster
At Simple, we use a data-driven approach to create a customer profile from your best customers, and we use that framework to find more of them.
Don’t waste time and money by chasing single transactional customers; focus on acquiring high-quality clients who will grow your business faster than Jack’s magic beanstalk.