Everywhere you look these days, someone is offering to make you rich on Twitter or Facebook or YouTube or MySpace or Tumblr or Foursquare. It feels a bit like someone’s trying to sell you a set of steak knives. But there’s one thing most of them don’t talk about:
95% of all social marketing campaigns don’t make any money.
If you’ve got time and money to waste on experimenting or brand building, social media is a no-brainer. But if you’re all about marketing that generates results, social media can be a really mixed bag. Fortunately for you, we’ve discovered a few secrets that can help make sure you get your money’s worth out of social.
Social media is going to be a game-changer for your industry — will it be you, or your competitors who get the big wins?
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– Photo credit: Spencer E Holtaway / Creative Commons
