5 Meta-tagging Do’s and Don’ts

Meta-tags are key parts of search engine optimization (SEO). They make websites accessible to search engines. Basically, Meta tags are HTML or XHTML codes, unseen by users, placed at the head of the web page such as the Meta description and keywords (as the most important with regards to the website categorization). Examples for this are:

For Meta Description tag

<meta name=”DESCRIPTION” content=”The text you want goes here”>

For meta keywords

<meta name=”KEYWORDS”=”your chosen keywords here”>

For Title tags

<title>TITLE HERE</title>

In this article, I have accumulated a list of 5 Meta-tagging Do’s and Don’ts by doing a web research. This list will not claim expertise with anything, but merely just for helping out the “information seekers”.

5 Do’s and Don’ts of Meta-tagging:

1. Don’t put irrelevant keywords.

Never insert words in the Meta keyword tags that does not relate to your site. People would not want to be directed to inappropriate websites. Make sure to put in keywords that also exist in the whole content.

2. Don’t repeat keywords.

Do not repeat keywords more than three times, avoid keyword duplication for it will surely get your site penalized, make sure to separate keywords with or without using commas and important terms should be located at the beginning.

3. Do create good Meta Description tag.

Words in the description will be used by search algorithms from search engines to get a view of your website. A well written description will draw attention to searches; write descriptions less than 500 characters to avoid spamming.

4. Don’t replicate Title tag.

It is important for title tags to be specific in each different page of a website, do not just use the same title tag with each page for it will not bring target traffic to each of those pages.

5. Do use Meta Robots tag.

Most of the search engines support Meta robots tag to specify pages in the website which should not be indexed by the search engine.  Using alternative Meta robots tag for page indexing is unnecessary since crawlers will automatically follow the links to every page of a web site.

There are a number of other Meta tags that could be used for website optimization, as well as many rules and advice on how to handle them properly.  However, all in all, the success of a website in the SEO business still remains on how useful, relevant, up-to-date and valuable the content is.